Ali Eker

Ali Eker’s entrepreneurial journey began in the 1970s in İzmir Basmane, where he and his brother launched their small-scale essence production in a modest workshop. This humble beginning soon blossomed into a thriving perfume manufacturing business, and within a few short years, he had expanded operations to a full-fledged factory in Kemalpaşa. His dedication and vision laid the groundwork for what would become one of Turkey’s most iconic cosmetic brands.

In an era when many Turks were unfamiliar with the distinction between perfume and deodorant, he was a trailblazer, entering the cosmetics industry with the ambition to educate and inspire. His company, Aromel Cosmetic, would go on to become a household name in Turkey, with flagship perfume brands First Class and Bellissima leading the market and capturing the hearts of consumers nationwide.

The 1980s marked a period of bold expansion, as he ventured into international markets, establishing a footprint across Europe and building strategic partnerships with global giants. One of his most notable achievements was the joint venture with Germany’s prestigious Schwarzkopf, further elevating his reputation in the industry. Additionally, his licensing agreements with Italy’s Barbara Bort signified a strong commitment to international quality standards and brand prestige.

His visionary leadership transcended borders, and he expanded his business operations to Germany, France, Switzerland, and Italy, forming successful companies across the continent. Known for his hands-on approach, sharp business instincts, and exceptional relationship-building skills, he earned admiration and respect from business partners and competitors alike.

But beyond his professional success, he is celebrated for his integrity, warmth, and the enduring relationships he built throughout his career. His loyalty, patience, and empathy extend not only to his family but also to his employees, many of whom regard him as more than just a boss—but as a lifelong mentor and friend. His leadership style is rooted in care and understanding, ensuring the success of his people alongside his business.

Even after the sale of Aromel Cosmetic, his entrepreneurial spirit never waned. He founded C.r.e.a Cosmetic Solutions, continuing to innovate and build new brands, while expanding his export operations to dozens of countries worldwide. His ability to pivot, adapt, and lead with purpose has solidified his legacy as a visionary entrepreneur.

Ali Eker’s story is one of relentless determination, strategic foresight, and a deep commitment to his values. His remarkable contributions to the Turkish cosmetics industry have not only reshaped the market but also inspired countless individuals who continue to follow in his footsteps. His legacy is a testament to the power of vision, hard work, and an unwavering belief in the potential of others.

Just as he reshaped the Turkish cosmetics industry with his visionary approach, we continue to build on his legacy, driving innovation, cultivating lasting relationships, and inspiring the next generation of leaders to follow his example.